# Brand usage rules — Unless media kit

Media kit

# Brand usage rules
  [Do](/en/design/media-kit/usage-rules/)[Don't](/en/design/media-kit/usage-rules/dont/)[Trademark](/en/design/media-kit/usage-rules/trademark/)[Misuse](/en/design/media-kit/usage-rules/misuse/)
## Don't

These are not style preferences. Each one breaks the recognisability of the mark.

 - Don't change the colours of the icon or wordmark.
- Don't add gradients, drop shadows, outlines, or other effects.
- Don't rotate, stretch, or distort the logo in any way.
- Don't place the logo on a busy photograph. Use a calm, uncluttered area.
        [Brand usage rules · Do](/en/design/media-kit/usage-rules/)     [Brand usage rules · Trademark](/en/design/media-kit/usage-rules/trademark/)